May 15, 2004

Embedding weblogs in corporate processes

Posted at 21:55 in Corporate Blogging.

Legitimised theft: distributed apprenticeship in weblog networks a paper written by Lilia, Sebastian, Carla, and Andy (hey, I know them all!) gives a lot to think about regarding corporate blogging.

Embedding into existing processes: to succeed, weblogs have to fit in an employee daily routine, become a tool of choice for thinking and organizing ideas. It is also not always clear how use of weblogs could be correlated with other KM/learning initiatives in a company (Communities of practice and training programs)
My post on blogs and Cops was about how blogs can generate communities of practice. But, unlike in universities and research centers, there is no "publish or perish" culture in big corporations. People only write e-mails, memos, powerpoints because they are inherently action (and not learning) driven.

However, there are some learning havens in corporations, and this is where blogging can develop. CPSquare's online workshops on communities of practice provide a personal learning space for all participants, which really are in essence weblogs. This is very useful to allow participants to call the attention of others on important ideas which are not currently debated in round table discussions or worked upon in project rooms, but are nevertheless very relevant to the community's domain. Along the same lines, the open source TikiWiki collaborative software (excellent, by the way) provides blogging spaces for users as well. A similar concept is used in the open source moodle e-learning software (excellent, too!), on which learners can comment on their learning experience for the benefit of other learners.

Communities of practice in corporations also need a community weblog published by the leader, and possibly members of the core group as well to keep the community and the company informed on an ongoing basis about the communities actions and publications. It is in essence the weblog replacing the invasive newsletter that is sent to all today by e-mail and is sometimes perceived as corporate spamming. We're going to try this in my company in the months to come.

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