May 15, 2004

How to make money by giving away your work

Posted at 22:59 in The knowledge sharing economy.
may2004_114a_50x50.jpeg A Spotter's Guide to Shared Content

The "SOME RIGHTS RESERVED" logo is the first sign that a work is licensed using Creative Commons. Artists then mix and match from a menu of choices to specify conditions for sharing.

may2004_114c_40x39.jpegATTRIBUTION: Any reuse, such as inclusion of a song in a movie, must credit the original artist.

may2004_114d_40x39.jpegNONCOMMERCIAL USE: Revenue-producing uses, such as advertising or corporate presentations, require negotiation with the artist.

may2004_114e_40x39.jpegNO DERIVATIVES: The work may be shared but not modified, adapted, or changed in any way.

may2004_114f_40x39.jpegSHARE ALIKE: It's OK to share the work, but only under the same licensing terms established by the original artist.

may2004_114g_40x39.jpegSAMPLING: Others may sample, "mash up," or creatively transform the work, but it can't be used in advertising.

may2004_114h_40x39.jpegPUBLIC DOMAIN: No rights reserved. Artists relinquish all rights to a work, making it public property.

Giving it away (for fun and profit) is an excellent article on Larry Lessig's  Creative Commons published in the May 2004 issue of Business 2.0.

Excerpt from the article:

But what's really interesting is that as more and more artists use Creative Commons to tell the world that it's OK to copy, distribute, and build on their work, the first glimpses emerge of an economy based on the free exchange of digital content. The "sharing economy" is built on a supply-and-demand equation wholly alien to traditional media companies -- the record labels, Hollywood studios, and publishing houses that support strict copyright enforcement. It's powered instead by the Allan Vilhans of the world, digital artists who promote sharing as a means to obtain everything from 15 minutes of Internet fame to licensing deals, job offers, and mainstream publishing contracts. For these artists, rampant Internet file swapping isn't a threat, but a blessing: the cheapest way to move from unknown to known.

 

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