June 30, 2004
Corporate use of weblogs
I just attended EBG's conference on weblogs and their use in the corporate world. Loïc Le Meur was there, among others, and presented a couple of interesting things (Main ideas conveyed can be found on his French weblog on a post called "Les blogs et leurs applications en entreprise et pour les médias")
I learned that:
- Disney employees have started bloging and that 250 Disney blogs were now up and running. They actually came from a grassroots initiative from people on the field until the management realized that they could no longer be ignored. Weblog posts at Disney are now compared to "public e-mails", which makes a lot of sense from a communication standpoint (don't rock the boat too much...). Ross writes more about this.
- The number of weblogs worldwide grew from 5 million to 10 million today in just one year. Wow!
- Nokia now offers direct links to downloads through standard RSS feeds;
- The reaction of uninformed corporate staff (the majority) to the weblog phenomenon is usually quite primitive: This is an ugly web site / We cannot accept loss of control on content published / We'll put our lawyers on this.
Loïc knows a lot about blogging technology, so this was indeed a very good meeting. On the "we'll-do-better-next-time" side, Loïc's presentation sounded too much like a sales pitch. Some sales people just can't help selling, and don't seem to realize how it can turn people off.
If you are looking for an overview of how business/corporate blogging has evolved in the past year and a half, this rather academic article by a professor of Library Science from Iceland is worth reading. There is also a wealth of online references in...
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