June 30, 2004
Communicating on KM
I was talking this morning with some people from the Pan-Europe organization in France and we were wondering how we could attract more attention on Knowledge Management from politicians and corporate leaders. The problem is that sharing knowledge is usually perceived by those guys as being extremely important, but not urgent. And everybody knows that only urgent matters are actually taken care of.
We scratched our heads for a while to try to find an "urgent issue" underlying KM, and finally came with this idea of "loss of knowledge" ("perte de savoir" sounds better in French), which characterizes Europe today, mainly from the combination of three factors: Brain drain, unemployment and ageing population.
We decided to go for it and use this as our hook. We think (hope) that our leaders will at least agree to the statement that we in Europe are loosing our knowledge and must do something about it, rather than listen to our ballyhooed smart talk about the need for Europe to be more innovative.
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