Mopsos

From Chris Anderson through Dan Gilmore again.

Today in the US the newspaper is fading, as is its influence on American journalism: news and information is becoming a commodity. What will rise as a differentiating competitive advantage? I'd argue that it's not so much pure opinion and political partisanship (although that's been the case on radio) as it is sensibility and worldview.

This is also food for thought with respect to the business world. Corporate Marcom people -and top managers- still find a lot of value in broadcasting "official" (a.k.a. censored) information to employees through "official" media like the corporate intranet or the corporate magazine, not always realizing that employees are better informed -and by all means far quicker- through outside business news, community sites and now blogs, which, as Chris suggests convey far more worldview and meaning.

I do pay attention though to official messages broadcasted by my company's communication staff, but only to have a better grasp on the messages that top management really wants to promote. From a political/career management standpoint, it is indeed key. But from a business standpoint -the customer's perspective- it is more and more questionable.

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