February 22, 2005

Blog readers to be managed as a community?

Posted at 15:49 in Corporate Blogging.

Intel president Paul Otellini writes a blog, which theoretically only employees can read. Of course, there were leaks in the press which brought Mr. Otellini to be more careful. He is said to have written in a recent post:

While this is intended as an internal blog, I recognize that it will become public -- welcome to the Internet! As a result, please recognize that I may be a bit limited in my comments and responses to protect Intel.
Does this mean that bloggers are bound to express public opinions and never be in a position to control their audience? I don't think so. Sooner or later, I will be opening another blog on topics similar to the present one, but where I will be disclosing much more sensitive issues. I will want my readership to be run as a tight community with a constitution on how information is managed. This is what I would expect from the commmunity of interest of my company's employees, in particular, which means that the Intel guy who leaked the info should be identified and judged according to the laws of Intel regarding information security. But this is also what I will be expecting from the "community of obligation" of my family. If family pictures end up in a magazine, I will want to know how they got there.

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