Mopsos

Ideas grabbed here and there:

From Stowe Boyd, US, Corante - Corante is a traditional media in blog clothing. It is a federation of independent like-minded consultants (the Corante network) using one single blog platform as their collective publishing medium

From the discussion: Social medias work bottom up. Blogs are unfiltered, full of spelling errors. Bloggers are artists, "individuals pursuing their own muses"... Blog readers have little expectations regarding content, whereas readers of established media do. Thus the established media must protect their brand equity by only circulating validated and refined content.

[personal comment: I was surprised that nobody in the panel talked about the importance of branding. All media, all blogs, all web sites carry a brand (Mopsos for this one). Whether it is established or not, a brand means something - or it should ;-) - A successful brand conveys a strong identity, a "plot" as Tom Peters would put it. It is very difficult, and it takes time, to build a strong collective brand like Time Magazine. But for a personal blog, it is far easier, because only the author is involved, and there can be many trials and errors. That's why I use Mopsos instead of my name. I don't want to be equated to the Mopsos brand, which represents only one aspect of my personality.]

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