Mopsos

Is the blog a media phenomenon? It might not be after all, because blogs belong to a larger family which is social software.As Yossi puts it

The real killer app on the internet are people

ICQ was founded by 4 israeli kids. Yossi backed them and in November 1996 ICQ was released. Early 1997 we had 225 000 users. By the end of 1997 we had 5 million users. Now it is about 400 000 000 users.
Then Yossi decided to elaborate a general theory of user experience, because people of the digital age spend a lot of time in front of a screen. He found four major forces driving the internet

1- self expression
2- communication
3- sharing
4- collaboration

Civilization have changed completely with the Internet. Until the internet, only loud-mouthed people had their place. The internet is very powerful in unleashing self-expression, because it builds on the fact that we, as human beings, are wired for collaboration, and not for competition.

Social signaling: On modern instant messengers an indicator telling what the user is doing now. Yahoo has made tests an it appears that what IM users what to know most is what piece of music others are listening to now.

Enhancing reputation: when you want to use experience products, you only know if you want it after you consumed it. Hence the reputation system tied to all experience products, and which marketing people must master.

[Personal Comment: Great presentation, especially the part about reputation systems]

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