Mopsos

in a recent post of Lilia where she writes about the personal vs. business dimensions of blogging, and attempts to position various blogs on a personal -> business scale on various dimensions. As she says:

From what I've seen so far most of the tensions around employee blogging are in the middle. A weblog purely on personal end is not likely to be very interesting for a company (I can't think of any business benefits or risks in that case ;). Something purely on business side I wouldn't call a weblog at all (biased by my own definition of a weblog), but in this case benefits and risks are defined by the way a company works.

This area of research is important to understand corporate blogging. It looks as if more than 80% of corporate blogs are really personal initiatives to communicate with the outside world, and not new forms of intranet spaces. I think the primary motivation of employees who blog is self-promotion, because they are proud of what they do in their company, and want to engage a conversation about it. As such, they favor an open conversation with the world, because it cannot be as casual inside the company, and the likelihood of engaging a real conversation is far lower. It is far easier to talk about your job with your human voice in the street with strangers than in a corporate seminar with colleagues. You may tend to be more critical about your bosses, but you will also tend to be more supportive of your company as a whole.

By the way, here's how my blog looks like:

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