March 2005 Archives

From John Maloney

The elemental systems portfolio of techniques in the KM Cluster action/research ecosystem is as follows:

• Enterprise Collaboration (EC)


• Organizational Learning (OL)


• Communities of Practice (CP)


• Social Networks (SN)


• Intellectual Capital (IC)


• Complexity Science (CS)


• Content Management (CM)


• Measurement & Metrics (MM)


• Policy & Procedures (PP)


• Innovation & Invention (II)


• Narrative & Storytelling (NS)


• Social Media (SM)


• Analytics & Taxonomies (AT)

These are the minimal techniques for all knowledge-based networks and organizations to master.

The folks at Engadget from the Weblogs Inc. blogging network, were recently approached by Siemens, and were offered to cover the CEBIT trade show on behalf of Siemens. They were offered free plane tickets, hotel accomodation, etc. in exchange for a minimum number of posts favorable to Siemens on Engadget. Says Jason :

We were offended, but hey, we can understand Siemens marketing folks taking a chance. I mean there are a ton of folks out there who will sell out their editorial. And it appears Gizmodo is clearly one of them, having taken the offer which we declined.
Today if you look at Gizmodo six of the latest stories are about—you guessed it—Siemens

What I would probably do is open another blog openly "sponsored by Siemens" and link to it from my personal blog. And I would never write anything favorable to Siemens on my Siemens blog that I would not personally vouch for. A fine line indeed.

Hewlett Packard's blogs particularly interesting for software developers. Yale Tankus, an HP exec, is using his blog for active evangelizing!

The Guardian in the UK has a news blog, Guardian Unlimited network of weblogs

In that time we've found that weblogs help make for a different kind of journalism. Of course, we look to maintain our standards in everything from accuracy to spelling in weblogs. But editors play less of a role, as blog posts are not commissioned or edited in the same way as on other parts of Guardian Unlimited.

That helps make sure one of the weblog's greatest strengths - the power of the individual's voice - shines through.

Hey! I'm no longer the only blogger at Schneider! A quick search through Teknorati gave me a couple of others: Adrine, Dada Choux (whatever his real name is), and Santhosh Kumar.
Ryan Dempsey, in Cincinnati, OH, was a Schneider blogger too, but he was "outsourced" early this year. Also, a blogger with no name (what a weird concept!) talks about his KM mission at Schneider Electric. So much for my ego.
Finally, a guy by the name of Jacky works at Schneider, and his girlfriend (apparently), nickname Pickles, blogs about it, but I don't regard this as valid corporate blogging ;-)

OK, we're not Microsoft, and to be honest, I am a little disappointed. No big fish yet. Where will we be in one year? 20, 50, 100? I would shoot for 50.