Ideas I grabbed here and there:
From Meg Hourihan, US, Co-founder blogger.com: Blogs are moving beyond text. They are about democratization of media. Content was produced and manipulated by intermediaries. Now we give the ability to people to communicate without mediation.
From Charlie, Finland, Nokia : It doesn't matter what the medium is. What matters more are conversations generated by the medium.
From Caterina Fake, co-founder Flikr - Blogs will consist of photographs, which will not be accessible to everyone. Flickr aims at setting the standard. "If people are going to steal software anyway, it better be ours".
From Barak Berkowitz, Six Apart, US - Traditional marketing "focus groups" define bloggers as people with too much time on their hands and who think too much about themselves. We define blogging as an emergent of communication mode that is both asynchronous and persistent. e-mail is slow synchronicity. There is need for permanence. And this about metadata, not just tags.
How do we move the perception of bloggers?
From the discussion:
Blogs work when they are focused on one topic and/or have a lot of personality. Blogs are not for PR people whose job is to put a "spin" on everything. Blogs are authentic.
The threats to blogs:
1- Technology legislation, not people. threats on DRM.
2- Usage that people can make about your infomation.
3- Unionization: giving rights to journalists that are not given to bloggers.
And the question of personal responsibility: What are blogging service providers responsible for? What happens if the servers of TypePad and others to be attacked and content altered?
Quote from ?
Being fired for blogging is a real career booster
First, this discussion shows three clear directions for future development of blogging technology:
1- Integration of text and other media, especially photographs;
2- Access control (conversation space) and reservation of usage rights by the author
3- Development of classification and metadata, and processed RSS feeds (e.g. by category).
... So beware Flickr]
Other personal comment: PR people still have a role in monitoring trackbacks and comments and advise the author about topics to address. There is an emerging business here, aka tBBC].