Enterprise 2.0, the new name for KM?

from Cyril:

in my view, Enterprise 2.0 will become the new all purpose marketing term to replace Knowledge Management. This much is unavoidable, the vendors will see to that.

I agree with that although I don't like the idea of a passing fad. The phrase "Enterprise 2.0" is too catchy, and thus will vanish like "Knowledge Management". But before the business world understands that we are merely talking about management in a massively connected world, will there be a need for another catchy phrase?