March 27, 2007

A brand is a community

22:25 on Tuesday March 27, 2007 | 0 Trackbacks | 0 Comments

From Brian Phipps in Brands Create Customers � Blog Archive � Interaction design: the new key to brandsThe ascent of interaction design to a critical role in brands is largely due to the changing nature of brands themselves. The new...



March 09, 2007

Customer trust is too serious to leave it to marketing and sales

20:12 on Friday March 9, 2007 | 0 Trackbacks | 0 Comments

Interesting post on Trust Matters" href="http://trustedadvisor.com/blog/118/">Trusted Advisor Associates > Trust Matters 1. The best trust isn’t very transferable 2. Deep digital trust is a tradeoff for breadth; trusting you to sell me a book doesn't mean I'll introduce you to...