Customer Knowledge Management
Saturday 29 January 2005
- Customer focus - A KM viewpoint - The social customer manifesto, by Christopher Carfi is to be meditated by marketing and sales people. No doubt, this is where we are going. But how fast?... (00:03 | 0 Trackbacks | 0 Comments)
Friday 3 December 2004
- CKM or the economics of trust - I just read a remarkable article from Michael Gilbert, Marius Leibold, and Gilbert Probst called "Five styles of Customer Knowledge Management and how smart companies put them into action". Customer Knowledge Management is about "gaining, sharing and expanding knowledge of... (11:14 | 0 Trackbacks | 0 Comments)