Now for what Blogging @ Sun has done for me. I've "met" (well, not face-to-face) some folks I now call friends. Ya' know it when ya' start asking about birthdays and kids. On another note, I feel that The Clingan Zone has enabled me to learn a lot in a short period of time thanks to the conversations I've had with blog readers that share a common interest. In turn, blog readers have told me The Clingan Zone has helped them decide to become Sun customers. Do the math and replicate that by the current 2886 blogs and we could be talking some serious business. Gotta clear out the non-blogging-heathen ranks @ Sun. Continuing on, The Clingan Zone has enabled me to enter new customer environments where I had already (and most often unknowingly) established a baseline of trust and credibility. My job became a bit easier. And frankly, more enjoyable. Blogging has also raised my visibility within Sun. More employees know who I am and come to me for help in my area(s) of expertise. In return, I know a boatload more Sun employees through their blogs and, heck yeah, I call them for their areas of expertise. My job got easier again. In a highly work-at-home sales force, the Blog has become a pseudo water cooler.
Interesting insight that says a lot about the rationale behind enterprise blogging, which combines ego-management and commercial efficiency in a striking way. What is even more striking is the comment made on this post by Sun's CEO, Jonathan Schwartz:
Blogging hasn't just moved the needle for Sun, it's moved the whole damn compass.Does anybody use understatements in California?