Recently in KM Software vendors Category

Popularity Check on the Web

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Link Popularity Check - Marketleap Search Engine Marketing Tools

From this tool, it looks like Lila's Mathemagenic is 8 times more popular on the web than my $ 9 billion company's public web site. This mopsos site is 6 times less, but only 6 times less. Not bad, if you compare the investments behind.

Business Strategy of KM software editors: Hellooo?

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I went this morning to a conference organized by l'Atelier in Paris on behalf of Temis, a text-mining software company.

Temis's presentation was about its software and services offering: semantic technologies for extraction, clustering and categorizing of information. It was brilliant, and Temis undoubtedly has something to say in this area, as their track record suggests.

I was however a little uneasy about their marketing strategy, for two reasons:

1- Temis said nothing about the limitations of text mining technologies in general, and theirs in particular.

2- With prices ranging from 100 to 500 KEuros for a Temis solution, the target clients are clearly the corporate staff of large companies.

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